Snapchat Advertising Vs. Facebook Ads | Marketing professionals do not hesitate to experiment with new platforms and technologies. They cannot afford to be stuck in the same old way of interacting with similar products. But it is important to consider a few factors before jumping into a marketing campaign on either platform, which includes knowing what types of ads are available, cost, and the target audience for selected ads.
There are significant differences between Snapchat Advertising and Facebook Ads.
-Snapchat’s ads guarantee reach because they are geofilter ads (they stay on the map).
-Powerful targeting capabilities are inherent in both social media networks, but of this point, Facebook Ads wins.
-Promoting live stories generates more engagement than ads in other formats.
-Snapchat can only have one ad at a time while Facebook is not as restrictive when it comes to reminding a user to buy goods.
Snapchat is a different beast altogether. It was first seen as a lighthearted app with 9 seconds of video clips and spontaneous disappearing pictures. But the landscape has shifted – much like Facebook did a few years ago.
In the world of advertising on social media the competition between Facebook Ads and Snapchat Advertising is ever-growing. To make an informed decision when picking between these two startups, it is essential to consider that both companies have their own pros and cons.
It is always advised for brands to do their full homework before deciding which company suits them best since not all businesses are created equal.
People are much more responsive to an ad frame geared towards their interests rather than generic ads to a large audience that doesn’t hone in on what they’re interested in. Platforms encourage this via behavior and targeted data. A product or service being promoted with too much targeting of one demographic can be counter-productive for the company.
Ultimately, tailored advertising is a necessity on social networks seen as saturated with unhelpful marketing material. Put simply: messages have to be matched with the identity and activity that surround them, meaning each message has to be customized based on the persona’s online and offline behaviors presumably inferred from an app’s link with the broader social networking service.
The difficulty beyond these technical requirements is taking and habituating people away from the usual mobile screen consumption habits that we embrace like second
Snapchat has a higher advertising rate of 500%. This is because of the fact that users change accounts more than on any other social media app. On top of that, the newest Snapchat babies are purchased for about 3,000 dollars- and advertisers can run as many ads as they want within 24 hours.