Snapchat just launched a paid subscription plan. For $3.99 a month, subscribers to Snapchat+ will have access to a few new features, including changing the app’s icon and seeing who viewed their stories more than once.
Snapchat+ will launch this week in several countries, including the US, UK, and Canada, before being rolled out elsewhere. The launch of Snapchat’s subscription service comes just a month after Snap’s CEO told staff the company planned to slow hiring and warned investors of lower revenue growth.
Some features (like pinning a friend’s conversation to the top of your chat history as a “BFF”) will remain exclusive to subscribers, but features that rely on interactions with others will eventually be released to all users.