TikTok is a mobile app for creating, designing, and sharing short videos through social media channels with other users.
While TikTok was exploding as the most desirable social media platform in the U.S., it started to suffer from heavy backlash over disturbing content posted by users. People started complaining about vulgar content and trend hopping that wasn’t appropriate for kids, especially teenage girls and kids.
Many up-and-coming artists got lost because they couldn’t have their content seen since there was so much competing material alongside more popular specialties, such as cooking and choreography videos.
TikTok is currently regarded as one of the world’s most creative media businesses. According to a Kantar survey of 18,000 customers and 900 top marketers, this is the case.
The outcomes show that TikTok ads are the most fun and entertaining. The app, which has over 1 Billion people sign up each month to share and view clips, is now also believed to be more trustworthy among marketers.
TkTok was the only media brand to enhance its trust rating among advertisers, which is a considerable achievement given the growing general skepticism of social brands.
“TikTok resumes building confidence with marketers in an increasingly irresponsible climate. As a result of more balanced trust and invention, marketer intention for TikTok has climbed significantly,” the company reported in an infographic.
The survey also demonstrates that TikTok ranks second for ad equity, a downgrade from last year’s top site. More increased ad esquity drives better campaign outcomes for brands.
The app reported that part of marketing success is its colossal creator society. Brands can benefit from assembling connections with creators to advertise their creations and services on TikTok.
