Gaming has developed from a popular pastime into a whole fledge industry; with the ‘game’ changing so quickly, brands need to stay creative to stay relevant. Today more additional people play online games than ever before. Professional gaming is as severe as it gets, and to keep things attractive, the games themselves keep getting more immersive, intense, and realistic.
Telenor Pakistan has partnered with gaming giants to promote an ever-growing community of gamers, established original initiatives and hosted tournaments to ensure that Pakistani gamers can play more, earn more, and be more.
It is the first telecom in Pakistan to present Direct Carrier Billing (DCB), the first to associate with Google Play Store to enable in-app purchases through DCB, the pioneers of mega E-sports tournaments, and the only telecom to host a colossal gaming portfolio.
Telenor Pakistan has partnered with Free Fire and PUBGM, two coming forward gaming brands that cater to the digital lifestyle demands of the urban youth segment, by presenting them ‘More se Zyada’ possibilities to grow, learn, and develop, play, and win.
The company operates with game publishing giants such as Gameloft, and Telenor Pakistan’s flagship store, Game-box, which includes 700+ games, guaranteeing that Pakistani gamers always get more value.
In line with the aims of enabling and empowering every Pakistani, Telenor Pakistan desired to deliver on its commitment of ‘kam mein more se zyada faida’. It has accomplished this by presenting gaming bundles, innovative joint initiatives, events, gaming hackathons, and much more for the subscriber’s benefit.
Given how Pakistan did not hold any E-sports forum, Telenor Pakistan bridged this gap by delivering a one-stop gaming forum, GameBird, to the needs of Pakistani gamers.
GameBird gives gamers the unique opportunity to participate in E-sports tournaments, get the most delinquent updates, watch live streams, and win prizes/gratification by participating in AAA gaming titles.
The platform has planted seeds to build the first-of-its-kind gaming community in Pakistan. In the previous few years, Telenor Pakistan has hosted tournaments, events, and activations that have led them to find some of the best talents on the gaming planet. One such batch of gamers, the Free Fire Premier League Champions, represented Pakistan at the Free Fire World Series held in Singapore.
The strategic alliances took Pakistani gamers to the next level of glory and had an industry-wide effect by encouraging, enabling, and empowering gamers in the nation. Telenor Pakistan has succeeded multiple awards and honours for these efforts, including the prestigious Effie Awards.
Not only is Telenor Pakistan performing to enable gamers, but it is also providing a platform for game creators. By joining Google, Telenor Pakistan hosted Game Launcher, an accelerator program to help and boost game development in Pakistan. Another hackathon, Game Jam, is another hackathon in the pipeline where GameBird and Telenor Velocity partnered with Epiphany. As the client evolves, Telenor Pakistan is also altering into a digital lifestyle brand wherever you are. This is just the beginning.
